SWON Webinar: Telling your library's most compelling story to show value to community leaders

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use

Did you know...

Most of your elected officials/ community leaders do not see your library as the community asset it truly is.
Most of your elected officials/ community leaders do not immediately think of your library as a valued partner.
Most of your elected officials/ community leaders have never considered leveraging the benefits of your library.

But what if you could tell them the true and compelling story of your library? What if you could establish and cultivate stronger and healthier relationships with your elected leaders/community leaders? Imagine your library being seen as a true community asset and valued partner. How much more vibrant, harmonious, and progressive would your community be? That is exactly what this session will teach!

This session offers the foundational understanding of how to position your library as a community asset and partner in the minds of your local elected leaders. It will allow you to understand the Mind and Motivations of elected leaders so that you can establish and maintain strong, mutually beneficial relationships to move your community forward. If you have ever wanted to position your library as a critical partner for the overall vibrancy of your community this session is for you!

Takeaways:

Understanding how community leaders, especially your elected officials think overall
Understand WHY they may act the way the act
Assessing WHO your elected are as individuals
Assessing HOW your local government is organized and makes decisions
Ideas for positioning the library to solve THEIR problem(s)
Specific language to use when communicating with elected officials
- What to say.
- What NOT to say!

And much more...

Jay McChord is a globally recognized speaker, trainer, consultant and coach on the subjects of Leadership and Communication in today’s short attention-span, multi-generational, and now, remote work environment. McChord is also a former four-term City Council Member in Lexington.

As the son of a librarian, McChord has a love and appreciation for libraries in ways many others simply do not. For the past 15+ years McChord has worked not only with the Library Associations but individual libraries and staff across the the country.

McChord’s heart is for helping leaders, “Know the times and know what to do.” The challenges for leading today are daunting, especially for library professionals. The key to success comes down to a leader’s ability to communicate and
collaborate effectively. Therefore, McChord is committed to training and coaching those new communication and collaboration skills.

Jay makes his home in Lexington, KY with his wife, Jennifer and their two children, Davis and Riley.

Cost:

FREE for Supporting Members
$15 for Geographic Members
$25 for Individual Members

Continuing Education:

You will receive a certificate for 2 CEU Credit

To register for an event, you will be asked to log in. If you are not yet a member of SWON, you can create a free account. If you have any questions, contact info@swonlibraries.org.

SWON Webinar: Telling your library's most compelling story to show value to community leaders

Wednesday May 21 2025, 2:00 PM - 3:30 PM
Zoom

Upcoming Events

SWON Virtual Network... June 4

SWON Virtual Network... June 25

SWON Virtual Network... July 23

PCI Webinar: Trauma... July 30

SWON Virtual Network... August 6